Case study
Hiba Asad Collection
Fashion e-commerce website work focused on clear merchandising, responsive shopping flows and polished visual presentation.
Case studyWeb designer & developer
Case study
Hiba Asad Collection
A fashion label store with clear merchandising and a polished visual presentation.
FashionE-commerce
Visit live site →
The project
Hiba Asad Collection is a fashion label store. The work focused on clear merchandising, responsive shopping flows and a polished visual presentation.
01 / 04
Understand
Learn the label, the collection and how customers browse fashion.
02 / 04
Design
Plan clear merchandising and a consistent, polished look.
03 / 04
Build
Build responsive shopping flows for mobile and desktop.
04 / 04
Launch
Test, refine and launch.
At a glance
The brief.
The goal
Give the collection a refined online home where browsing feels as considered as the clothes.
Services
FashionE-commerce
Colour
Brown
#2A180F
#2A180F
Cream
#F4EEE7
#F4EEE7
Taupe
#7A6A5D
#7A6A5D
Type
Aa
Cormorant Garamond · headlines / Inter · body text
Live
Visit live site →See it running.
My role
What I worked on.
- Clear merchandising and collection presentation
- Responsive shopping flows for mobile and desktop
- Polished, consistent visual styling
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