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Case study

Glam Shelf

Beauty e-commerce storefront focused on clean product presentation, mobile UX and a polished shopping experience.

Case studyWeb designer & developer
Case study

Glam Shelf

A cosmetics and makeup store, taken from Figma layouts to a live Shopify build.

E-commerceWebsite designShopify
Visit live site →
glamshelf.pk
Glam Shelf website design, desktop
The project

Glam Shelf is a cosmetics and makeup store, taken from Figma layouts to a live Shopify build.

01 / 04

Understand

Learn the catalogue, the customers and what each page has to do.

02 / 04

Design

UI/UX design and brand styling in Figma before any code.

03 / 04

Build

Custom Shopify sections and responsive layouts on mobile and desktop.

04 / 04

Launch

Six curated bundle tiers to lift average order value, and a full sale structure.

glamshelf.pk
The brand

Built around one founder’s idea of a beauty shelf.

Glam Shelf is a Pakistani makeup and beauty store founded by Laiba Ahsan. The design had to make a new visitor trust the shop at first glance, so every screen leads with curated products, honest offers and a warm pink identity.

About page

Our story

The About page opens with the founder and the idea behind the shop, before any product is sold.

Our story
About page

Why it exists

Story, dream and values get their own blocks so the brand reads as people, not just a catalogue.

Why it exists
Home page, desktop

From first look to first bag, section by section.

The Figma home page, in the order a visitor scrolls it.

01

Hero

A single line, “Your Beauty Your Shelf.”, with one clear Shop Now action over a warm product still.

Hero
02

Everyday deals

Bundle tiles show what is inside and the price, so a deal can be judged without opening it.

Everyday deals
03

Best sellers

Tabs for Best Seller, New Items and Sale keep browsing inside the home page.

Best sellers
04

Shop by bag

Curated bags pull products together by need.

Shop by bag
05

Why Choose Glam Shelf

The section answers the question a new visitor has: why trust this shop.

Why Choose Glam Shelf
06

Closing call to action

The page ends with a last invitation into the shop.

Closing call to action
More screens

Shop, contact and footer.

Shop page
Contact page
Footer
Colour and type

Pink, black and clean lettering.

Brand pink for actions and highlights, black for headings, Jost and Quicksand for text.

Brand pink
Black
Aa Jost
Aa Quicksand
Mobile view

The same shop, in one thumb’s reach.

On a phone the layout stacks, the menu becomes a bottom bar (Home, Shop, Search, Wishlist, Bag) and product tiles scroll sideways.

Mobile hero

Hero

Mobile deals

Deals and best sellers

Mobile categories

Featured categories

Mobile screens are captures of the live site; the Figma file has desktop layouts only.

At a glance

The brief.

The goal

Present a large beauty catalogue clearly and make it easy to buy more than one product at a time.

Services
E-commerceWebsite designShopify
Colour
Rose
#C63F69
Black
#111111
Soft grey
#F6F6F6
Type
Aa

Assistant · headlines and body

Live

See it running.

Visit live site →
My role

What I worked on.

  • UI/UX design and brand styling in Figma
  • Custom Shopify sections and responsive layouts
  • Six curated bundle tiers designed to lift average order value
  • Full product catalogue, collection structure and sale structure
  • Product pages built around conversion across mobile and desktop
Next

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